We bring a focused approach to external and internal communications that projects your organisation in ways that engage and inspire your target audiences. We can work in two ways:
External consultancy:
Providing advice and support on a retained or ‘project’-specific basis.
Interim:
As a dedicated member of the in-house team to support specific short-term requirements.
Preparation is key to developing an effective communications strategy and programme:
Perceptions research and planning
Reputations turn on perceptions. By providing in-depth research to test perceptions and to ‘map’ stakeholder views, Epsilon delivers a qualitative and quantitative 360 degree view of your organisation that enables you to understand how you are viewed by your key audiences, and forms the basis of the right positioning and key messages, and appropriate PR activities for your organisation.
Stakeholder engagement
You want to be seen as an industry expert and ‘thought leader’ to drive your profile and to build your reputation on conversations with corporate, consumer and political audiences. We help you develop appropriate dialogues and partnerships with stakeholders at a national and local level – developing a programme of structured outreach that promote your position and take on board their aspirations.
Media relations
The media is a powerful influencer of opinion and perceptions. The nature of news and journalism is fast-changing. With in-depth experience of developing prominent and positive media profiles for a wide range of organisations, we help you influence and shape the conversation – to attract attention and to communicate with your target market.
Public affairs
We know our way around Westminster and Whitehall and local authorities across England, Wales and Scotland. We can help you navigate the corridors of power at national and regional to ensure your voice is heard and understood by ministers, civil servants and MPs, by special interest groups and by select committees. Epsilon can also help you prepare for committee hearings and help you shape your engagement with ministers and opposition spokespeople as well as the civil servants who drive policy-making.
Social media
The crowded media marketplace and a time-poor population increasingly meet and communicate on Twitter, Instagram, TikTok or Facebook, or via influencers’ blogs and podcasts. We help you to make the most of social and digital channels and integrate them as an everyday part of your communications engagement based on generating high-quality content, and give you opportunities to communicate more with your stakeholders and customers.
Crisis and issues management
You may work really hard to prevent a crisis ever happening but not every eventuality can be foreseen. Your reputation depends on being well-prepared. Having managed several high crises, we bring relevant ‘real-life’ experience, considered advice, and a calm and reassuring approach to help you steer through short-term challenges.
Internal communications
High-quality employee engagement is essential to increase the value and effectiveness of your organisation. We help you ensure that employees are well-informed and contributing to commercial and corporate success. Epsilon designs bespoke staff engagement initiatives to achieve long-term culture change including the development of corporate intranets.
Copywriting, editing and design
We pride ourselves on creating clear, crisp copy that communicates your key messages to your target audiences. We’ve drafted dozens of press releases, feature articles, advertorials, social media content, plus newsletters, brochures and reports where we’ve also commissioned their design for print/online use.
Our work also includes drafting, reviewing and editing high-scoring technical bid plans for leading transport companies covering marketing, operations, timetabling and ticketing, HR, customer service, and stakeholder engagement, and also many recruitment brochures for new Heads and Deputy Heads in schools.
